This book consists of five parts, each of which corresponds to
one of five possible categories of people who have business with you:
- Potential buyers - people who may be interested
to buy from you.
- Customers - people who at least once visited Ba
Shay company (store).
- Buyers - those who bought one or more products (restoration
We use the services of one or more) of your company.
- Customers - people who regularly buy your products or using
services.
- Adherents - who all tell you what an fi-
PMA.
Each part includes an introduction, the stories have already achieved success
business entrepreneurs advice on how to use the various
nye forms of advertising, as well as some examples.
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