Branding (Answers to the test Synergy/MOI/MIT)

Ready answers for the branding test.
Educational institution: SYNERGY, MY, MIT.
: fresh.
The result of passing 90-100 points (more than 30 questions and answers).
Below you can find the Branding test questions.

QUESTIONS TO THE TEST:
An object of intellectual property, an asset of a company that allows it to distinguish its product from analogues, and is also a means of increasing the company´s profitability, is ...
Copyright
business plan
marketing
trademark

… is a term used in marketing or advertising to refer to a group of people who are united by common characteristics (which can be understood as any characteristics required by the organizers) or for the sake of some goal or task.
The target audience; Target group

SWOT analysis includes such a criterion as “…”
threats
consumer loyalty
company pricing policy
company´s competitive advantages

Marketing theory, based on the four main "coordinates" of marketing planning, whose elements are price, consumer, comfort, communication, is a theory (concept) ..., or "marketing mix"
4P

Brand Extension means...
application of the brand outside of the product range to which it was originally applied *a complete change in the meaning of the brand
its extensive development
increase in promotion costs

The 4P theory includes categories like price, place, product, and...
promotion

The criterion for selecting brand elements, which implies the possibility of widespread use within one or more product categories, as well as the possibility of use in different countries and cultures, is ...
versatility

A designation (verbal, figurative, combined or otherwise) that serves to individualize the goods of legal entities or individual entrepreneurs is ...
trademark

... represents a word, a group of words that can be spoken
Tagline
signature sound
Company logo
brand name

Measurement and analysis of the brand image, as well as the assessment of its commercial potential, allowing to achieve high economic efficiency, are …
brand audit tools
means of pressure on competitors
brand image analysis
brand development tools

The category of target audience brand awareness includes…
brand parity point
brand differentiation point
recognition
consumer brand equity

The functional, social, mental and spiritual dimensions are the foundation...
five laws of marketing
consumer demand
creating a trademark
4D branding concepts

A person or organization (including a commercial company, the state, etc.) investing capital with the aim of subsequently making a profit is ...
investor

According to the interpretation of ..., the brand has a certain charisma that can affect human emotions, orienting the buyer to new acquisitions; it is a symbiosis of associations and symbols that strengthen the connection between the product and the buyer
M. McDonald
F.I. Sharkova
V.L. Musician

The combination of the name of a product and its graphic image, used to make the product more recognizable to the consumer, is ...
brand
trademark
design
brand recognition