Event management tests with answers Synergy. 66 questions. passed on 90/100 points
1. A business special event, which has a rather rigid, standardized format and practical focus, is ...
2. A certain group of people, consisting of potential consumers of the product (buyers and customers), to whom the advertising message is addressed, is ...
3. A dinner party or a gala dinner arranged in honor of a certain person or event - ...
4. The method of researching materials published in the media, used to assess the qualitative and quantitative presence of a company (person, brand, idea) in the press, is ...
5. The turnover rate is the quotient of the total number of visitors divided by ... attendance
6. ... can be considered a "eternal news maker"
7. If a dinner with a show program and dancing is planned, the number of guests is 100 people, then the optimal area of \u200b\u200bthe room for this event is ...
8. A popular and profitable way to finance an event is ... issuing securities
9. A stable false image of the subject, formed in conditions of deliberate or involuntary deficiency and (and) inconsistency of information about the subject among the public, is ...
10. An event can be considered successful if ...
11. An indoor or outdoor mass entertainment musical special event is...
12. The most beneficial way to promote an event is to attend it...
13. PR is the activity of organizing and ensuring communication of the subject with ...
14. Brief is ...
15. The event can be considered fully completed after ...
16. A synonym for the concept of FAQ is ...
17. The method of preliminary or operational registration of guests at an open event in a limited space is ...
18. Based on imitation, the process of including the audience in the rhythmic and emotional context of the ongoing action - ...
19. The first stage of preparing any event is ...
20. Choosing a partner on a competitive basis to solve a specific marketing problem or provide a range of services is called ...
21. Lightcheck is...
22. The main feature, characteristic or property inherent in a product, which distinguishes it favorably from competitors and is attractive to consumers, is ...
23. The main document of any event is ...
24. The positive notoriety of the subject among his public is called ...
25. A concept that is logically unrelated to the others - ...
26. Video broadcasting to music, a selection of video sequences in accordance with musical accompaniment is ...
27. Communication is...
28. A spectacular, spectacular object, number or performer that attracts the of people is ...
29. Activities aimed at achieving certain goals with given time limits, money (resources) and the quality of the final results are ...
30. The decoration with the company logo, located at the back of the stage, against which the presenters, presidents of companies, stars, are ...
31. Placement of logos, backs, emblems and other attributes of the company is aimed most of all at the audience ...
32. A special event held for the purpose of disseminating some information and / or displaying some goods or services is ...
33. Music fragment associated with the brand - ...
34. A PR tool, a newsletter intended for newspapers, magazines, radio and television editorial offices, from which they can obtain information of interest to them, is ...
35. A special event, carried out in a discussion form, the main purpose of which is to convey information, is ...
36. ... - a special event taking place as a mass festival, showing the achievements of musical, theatrical, pop or any other art or achievements in any other field
37. The image of the subject in the public mind is ...
38. Deliberately prepared false information model of the subject, distributed among the public of this subject and aimed at forming its false image in accordance with the
39. The set of elements that ensure the unity of the appearance of all objects related to the company (logo, trademark, color palette, font) is ...
40. The process of popularizing the brand and fixing its positive image in the minds of target audiences - ...
41. Information that over the past week 9 mentions with a total area of 0.9 p.l. were published in print sources, 3 stories with a total duration of 10 minutes were broadcast on television, a press release of the action was posted on 5 sites - this is ...
42. A concept that is logically unrelated to the others - ...
43. The principle on which the idea of organizing the “First All-Russian Festival of Semolina Porridge” is based is called ...
44. An unmanned radio-controlled aircraft that moves through the air like a helicopter, which is usually used at events for photography and video filming, is ...
45. If the invitation does not indicate “For two persons” and the desirable presence of a spouse is not separately stipulated, then it is recommended to come to the event
46. The creative abilities of an individual, which are characterized by a willingness to create fundamentally new ideas that are different from traditional or accepted patterns of thinking, and are included in the structure of giftedness as an independent factor, as well as the ability to solve problems that arise within static systems, is ...
47. The type of seating for intensive communication of everyone with everyone (discussions, discussions), assuming complete equality of participants, when the most important participants are seated closer to the chairman, and the most important - to his right, is ...
48. A person who finances a certain activity for the purpose of obtaining some benefit or profit for himself is ...
49. The type of dress code in which sports shoes, shorts, a large neckline would be appropriate is ... style
50. ... is an operational formal event with a rigid scenario (company representatives, as a rule, 1-2 speakers, go to journalists, make a short statement and a strictly regulated time for questions, resulting in a prompt release of news in the media)
51. For buffet service, the absolute minimum area per person is ...
52. It is not true that the characteristics of the project include ...
53. ... is a type of post-printing processing of printed products, in which a line is marked on paper or cardboard in the places of the future fold in the form of a track pressed into the paper, with the help of which paper products more easily acquire the required shape
54. A technology that allows you to project video and images onto various uneven surfaces to create visual shows, scenery, is ...
55. ... is the involvement of a celebrity in an advertising or PR campaign, one of the most expensive and oldest product advertising formats
56. A unique period of time spent using rituals and ceremonies to meet special needs is ...
57. A wide range of activities (including traditional forms of mutual aid and self-help, formal service and other forms of civic participation) that are carried out voluntarily for the benefit of the general public without the expectation of monetary compensation are ...
58. For such a service format as ..., the following features are characteristic: duration from 30 to 90 minutes; a lot of guests; 1 waiter for 18-20 guests; holding business, informal meetings; guests eat standing up; free choice of seat in the hall, food and drinks; the menu has a lot of cold appetizers, small portions
59. Ensuring preparation for the event of the participants and the required number of support staff, their knowledge and compliance with their functional duties, safety regulations, fire safety of the internal regulations at the facility is the responsibility ...
60. The serving temperature of cold dishes is about ...
61. In addition to indicating the dress code, other important symbols can be found in invitations to the event, for example, C.t., which means “…”
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