The rapid development of the consulting market and increasing competition it require new approaches to marketing these services. Author of the book managed to implement a thorough and comprehensive analysis of the Russian experience in marketing consulting services and make important generalizations. The book presents a whole palette of marketing methods, techniques described in the market for defense and attack, A scheme of the marketing system, as well as recommendations for the training of personnel. The presence of specific examples from the experience of both foreign and Russian companies in the organic combination with the basic theoretical foundations of a real opportunity for managers and executives of consulting companies to choose the right marketing strategy.
By purchasing this product, you get the book "Guide to Marketing consulting services" in EPUB format
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