Diploma project entitled "Organization of promotional activities at the company." Protected by 5 in 2012. 98 pages
CHAPTER 1. THEORY OF ADVERTISING OPERATIONS
1.1. Advertisement: concept, types, tools and distribution channels
1.2. Factors determining the effectiveness of promotional activities
1.3. Methods for assessing the cost-effectiveness of promotional activities
1.4. Legislative regulation of promotional activities in the Russian Federation
CHAPTER 2. ANALYSIS OF PROMOTIONAL ACTIVITIES IN LLC "MELENHOF"
2.1. General characteristics of the company
2.2. Organizational-economic characteristics of the enterprise
2.3. The existing system of advertising of "Melenhof"
Chapter 3. develop ways to improve the organization of promotional activities of "MELENHOF"
3.1. Foreign experience in organizing promotional activities
3.2. Measures to improve the organization of promotional activities of "Melenhof"
3.3. Evaluating the effectiveness of the proposed measures
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